1. Type only logo
2.Symbol only logo
3. Type plus symbol
4. Identifying phrase
5. Religious icon
6. Icon with cultural significance
7. Cropping a photo to add interest
8. Documentary photograph
9. Photo essay
10. Stereotypes
11. Political cartoon
12. Instructional cartoon: School House Rock
13. Intertextuality: T-shirt refers to Judith in Bible and also Gentileschi's painting
14. Color to create atmosphere: spa logo uses soothing, tranquil colors
15. Color to aid retention: the AIDS (Red) campaign used the color red for recognition and information retention
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